Home » Marketing » Currently Reading:

Shepherd Neame Ale Wins medal at International Beer Festival

October 28, 2009 Marketing 1 Comment Share on Twitter
post thumbnail

A connoisseur ale from Kent brewer Shepherd Neame has been honoured with a European Star at one of the world’s biggest beer-tasting events.

1698 Bottle Conditioned Ale won a bronze medal in the English-Style Golden Bitter category in a blind tasting of hundreds of beers from all over the world.

The jury of 78 brewing experts from 17 nations convened in Munich, Germany, in October, to taste 836 beers from 36 countries in the European Beer Star Awards, now in its sixth year.

Thrice-hopped, bottle conditioned 1698 is a connoisseur ale, originally brewed to celebrate the tercentenary of Britain’s oldest brewer, Shepherd Neame. Characteristically hoppy in the Kentish style, 1698 has Protected Geographical Indication, the same unique regional protection afforded to Champagne and Parma Ham.

This 6.5% abv ale matures naturally in the bottle and can be enjoyed fresh or allowed to settle for a few months to mellow. The natural effervescence produced by bottle-conditioning – the interaction of yeast and brewing sugars – gives 1698 fine, Champagne-like bubbles that further enhance the fragrance.

Tom Falcon, Shepherd Neame’s production and distribution director, said: “The European Beer Star is judged by respected international experts, who are looking for distinctive flavours achieved with quality ingredients. To achieve a European Beer Star is a great compliment to the craftsmanship of our brewers.”

The European Beer Star Awards will be awarded at a trade fair in Nuremberg on November 18.

1698 has won a number of other prestigious awards including being named in the World’s Top 50 Beers in the International Beer Challenge; winning a British Bottlers’ Institute Gold Award; and a silver award in Best UK Drink / Beverage Category of the Daily Telegraph and Sainsbury’s Taste of Britain Awards.

Currently there is "1 comment" on this Article:

  1. Trevor says:

    Sheps should give everyone in Faversham a free bottle or 2!!!!!!!!!!!!!!!!!!!!!!!!!!!

Comment on this Article:







Special Reports:

New start-up statistics released

October 11, 2010

New start-up statistics released

The number of new businesses start-ups in the UK has risen for the first time in 18 months with more than 39,000 companies being launched in the last six months, a Royal Mail study has revealed. Royal Mail’s business start-up barometer reveals a 13 per cent rise in new companies in the UK, with 4,400 [...]

Kent – The Perfect Business Location

October 1, 2010

Kent – The Perfect Business Location

Locate in Kent can help you if you are considering the opportunity of relocating your business to Kent. The organisation is an investment promotion agency with only one aim – to help your business expand in or relocate to Kent and Medway, a county with all-round business advantages. They provide a free corporate relocation service [...]

Kent 2020 Vision is a great success

April 28, 2010

Kent 2020 Vision is a great success

A record number of over 3,500 attendees and more than 350 exhibitors were up bright and early for this years’ Kent 2020 Vision. Held at the Kent Show Ground Detling, it is now the largest business conference in the South East.

Should I prepare a business plan? – Lord Sugar’s Business Basics

March 18, 2010

Should I prepare a business plan? – Lord Sugar’s Business Basics

All businesses should have a business plan. Lord Sugar provides advice on keeping things simple and realistic. Drawing on over 40 years experience of starting and growing small businesses, Lord Sugar responds to some of the most frequently raised questions at his advice events. In the first week of a new series of clips providing [...]

Global Expense gets animated!

March 18, 2010

Global Expense gets animated!

Global Expense is Europe’s leading end-to-end expense management solution. They are a specialist provider that will work with you to ensure process efficiency, legislative compliance and genuine cost reduction. Their marketing team wanted to highlight the key benefits of their software in a way that stood out and was different. The animation was produced by [...]

Recent Comments:

  • Christian: Callaghans are a very good firm....
  • Neil: I've run my business from Kent for 10 years and its a great ...
  • Shirley Williams: The Government needs to help SMES with incentives to recruit...
  • Rob Smith: When are there going to be more routes from Manston?...
  • Claire: David does a really good job with the chamber in Thanet...
AdvertisementAdvertisementAdvertisementAdvertisement